Volvo Cars

The Parents

We all know that parenting is a 24-hour job, but even the best parent isn’t always the best driver. And that’s exactly what we wanted to highlight in this campaign for Volvo XC60 — the ultimate family car. Because sometimes, we all need someone looking after us.

Campaign film

We developed a visual style that broke category language by portraying a more relatable, real-life version of parenthood.

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A Small Car for Big Experiences

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