Volvo Cars
The Parents
We all know that parenting is a 24-hour job, but even the best parent isn’t always the best driver. And that’s exactly what we wanted to highlight in this campaign for Volvo XC60 — the ultimate family car. Because sometimes, we all need someone looking after us.
Campaign film
We developed a visual style that broke category language by portraying a more relatable, real-life version of parenthood.