People watch more movies than ever before, but the rise of streaming giants means there’s  more quantity than quality. Draken Film, a Swedish indie streaming service, wanted to tackle this issue and increase the interest for subscriptions.

We created the The Bad Movie Index – a constantly changing membership price that gets lower, the more bad movies people watch on the big platforms. This idea not only generated awareness for Draken, but also created a completely new business model in the streaming market.